01 - Blend cream cheese, powdered sugar, and vanilla extract in a bowl until smooth and spreadable.
02 - Use a rolling pin to flatten each slice of bread evenly.
03 - Spread a thin layer of cream cheese filling along one edge of each bread slice, then roll tightly to seal.
04 - Whisk eggs, milk, and vanilla extract together in a shallow dish until well combined.
05 - In a small bowl, thoroughly mix granulated sugar and ground cinnamon.
06 - Dip each filled bread roll in the egg mixture, coating all sides evenly.
07 - Heat butter in a large nonstick skillet over medium heat. Fry roll ups, turning to brown on all sides, about 2–3 minutes per side.
08 - Transfer hot roll ups to the cinnamon-sugar mixture and coat thoroughly while still warm.
09 - Serve immediately while warm. Optionally garnish with maple syrup or a dusting of powdered sugar.